Last Updated: September 18, 2026

At Bold Apparel, your privacy matters to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit boldapparel.biz, create an account, place an order, contact us, or otherwise use our website and services.

By accessing or using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We collect information that you provide directly to us and certain information that is automatically generated when you use our website.

Information You Provide to Us

When you place an order, create an account, contact us, or otherwise interact with Bold Apparel, we may collect information such as:

• Your name
• Email address
• Phone number
• Billing address
• Shipping address
• Account username and login information
• Products purchased
• Order history
• Payment method and transaction information
• Information you provide when contacting customer support
• Reviews, comments, or other information you voluntarily submit

We only collect information that is reasonably necessary to operate our store, fulfill orders, communicate with customers, and provide our services.

2. Order and Checkout Information

Bold Apparel operates using WordPress and WooCommerce.

When you place an order, information necessary to complete your purchase may be collected and stored through our WooCommerce store.

This may include:

• Name
• Billing address
• Shipping address
• Email address
• Phone number
• Products ordered
• Order amount
• Order date
• Shipping information
• Payment method
• Order status
• Customer notes, if provided

We use this information primarily to process your order, arrange delivery, provide customer support, handle returns or refunds, maintain transaction records, and meet applicable legal and accounting requirements.

3. Payment Information

Payments made through our website may be processed through the payment method or payment gateway available to you during checkout.

Depending on the payment option selected, your payment provider may collect information necessary to process the transaction.

Bold Apparel does not intend to directly store complete credit or debit card numbers when those details are securely processed by a payment provider.

Payment providers process information according to their own terms, security practices, and privacy policies.

4. How We Use Your Information

We may use personal information collected through our website to:

• Process and fulfill your orders
• Process payments
• Arrange shipping and delivery
• Send order confirmations
• Provide shipping and order-status updates
• Handle returns, refunds, and exchanges
• Create and manage customer accounts
• Respond to customer questions
• Provide customer support
• Maintain order and transaction records
• Prevent fraudulent or unauthorized transactions
• Maintain the security of our website
• Troubleshoot technical problems
• Improve our website and shopping experience
• Comply with applicable legal, tax, accounting, and regulatory requirements
• Protect the rights and interests of Bold Apparel and our customers

We do not collect personal information simply for the purpose of collecting it.

5. Customer Accounts

If you create an account on Bold Apparel, we may store information associated with your account, such as:

• Name
• Email address
• Billing address
• Shipping address
• Account credentials
• Order history
• Account preferences

This allows you to access account features, manage your information, and review your orders.

You are responsible for keeping your account password and login information confidential.

If you believe someone has accessed your account without authorization, please contact us at boldapparel@gmail.com.

6. Cookies

Bold Apparel uses WordPress and WooCommerce, which may use cookies necessary for the website and online store to function properly.

Cookies are small pieces of information stored on your device when you visit a website.

Cookies may be used to:

• Keep track of products in your shopping cart
• Maintain your shopping session
• Remember certain website preferences
• Determine when cart contents change
• Keep registered customers logged into their accounts
• Support checkout functionality
• Improve website functionality and security

For example, WooCommerce may use cookies to maintain cart and customer-session information.

These functional cookies are important for features such as adding products to your cart and completing checkout.

You can control or delete cookies using your browser settings. However, disabling necessary cookies may cause certain parts of our website, including shopping-cart, account, or checkout functionality, to stop working correctly.

7. Analytics and Advertising Tracking

At this time, Bold Apparel does not intentionally use external analytics or advertising tracking services such as Google Analytics or Meta Pixel for website visitor tracking.

We may still receive basic technical information generated by our website, WordPress, WooCommerce, hosting environment, security systems, or server logs as necessary to operate and secure the website.

If we introduce analytics, advertising, or similar tracking technologies in the future, we may update this Privacy Policy and provide additional notices or choices where required.

8. Technical Information

When you access our website, our website, hosting provider, WordPress installation, WooCommerce system, or security infrastructure may automatically process certain technical information.

This information may include:

• IP address
• Browser type
• Device type
• Operating system
• Date and time of access
• Requested pages
• Server logs
• Technical error information

We may use this information for website operation, security, troubleshooting, fraud prevention, and maintaining the reliability of our services.

9. How We Share Information

We do not disclose your personal information to third parties except when reasonably necessary to operate our business, fulfill your order, provide our services, protect our website, or comply with applicable law.

We may provide necessary information to service providers involved in operating our store, including:

Payment Providers

Information required to authorize and process your payment may be provided to the payment service used during checkout.

Shipping and Delivery Providers

We may provide information such as your name, shipping address, phone number, email address, and relevant order information to shipping or delivery providers so they can deliver your order.

Website and Hosting Providers

Certain information may be processed or stored through the technology and hosting infrastructure used to operate Bold Apparel.

Professional Service Providers

Where necessary, information may be provided to accountants, legal professionals, tax professionals, or similar service providers who assist us with legitimate business and legal requirements.

We expect service providers handling personal information on our behalf to use that information for appropriate purposes related to the services they provide.

10. Legal Disclosures

We may disclose personal information if we reasonably believe it is necessary to:

• Comply with applicable law or regulation
• Respond to a valid legal request, court order, or government request
• Protect our legal rights
• Protect the safety or security of our customers
• Investigate suspected fraud
• Prevent misuse of our website
• Enforce our policies or agreements
• Protect against fraudulent or illegal activity

11. Business Transfers

If Bold Apparel is involved in a merger, acquisition, restructuring, sale of business assets, financing transaction, or similar business transaction, customer information may be transferred as part of that transaction where permitted by applicable law.

Any personal information transferred in such circumstances would remain subject to applicable privacy requirements.

12. Data Retention

We retain personal information for as long as reasonably necessary to:

• Process and maintain orders
• Provide customer service
• Process returns and refunds
• Maintain transaction records
• Prevent fraud
• Resolve disputes
• Comply with tax and accounting requirements
• Meet other applicable legal obligations

The exact retention period may vary depending on the type of information and why we need to retain it.

We may delete or anonymize information when it is no longer reasonably necessary, subject to applicable legal and business requirements.

13. Data Security

We take reasonable administrative and technical measures designed to protect the personal information handled through our website.

However, no website, database, internet transmission, or electronic storage system can be guaranteed to be completely secure.

You should also take reasonable precautions to protect your account, including using a strong password and not sharing your login information with others.

14. Your Privacy Rights

Depending on where you live and the laws applicable to you, you may have certain rights regarding your personal information.

These rights may include the ability to:

• Request access to personal information we maintain about you
• Request correction of inaccurate personal information
• Request deletion of certain personal information
• Request a copy of certain personal information
• Ask questions about how we use your information
• Withdraw consent where processing is based on consent
• Exercise other rights available under applicable privacy laws

Certain information may need to be retained even after a deletion request where retention is required or permitted for legal, tax, accounting, fraud-prevention, dispute-resolution, or other legitimate purposes.

To submit a privacy request, contact us at: boldapparel@gmail.com

We may need to verify your identity before processing certain requests.

15. California and Other U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.

Depending on the law applicable to you, these rights may include:

• The right to know what personal information is collected
• The right to access certain personal information
• The right to request correction
• The right to request deletion
• The right to obtain a copy of certain information
• The right to receive information regarding certain disclosures of personal information
• Other rights provided by applicable state law

Because Bold Apparel does not currently intentionally use external advertising or analytics tracking services, we do not currently use those services to sell or share customer information for cross-context behavioral advertising.

If our practices change, we will update this Privacy Policy and provide any notices or opt-out mechanisms required by applicable law.

To make a privacy-related request, contact boldapparel@gmail.com.

16. Email Communications

We may use your email address to send transactional communications related to your purchases or account.

These may include:

• Order confirmations
• Payment confirmations
• Shipping notifications
• Delivery information
• Refund notifications
• Return or exchange communications
• Account-related messages
• Customer-support responses
• Important service or policy notices

These transactional communications are necessary for providing services associated with your purchase or account.

If Bold Apparel offers promotional email subscriptions, customers will be provided with appropriate options to unsubscribe from promotional communications.

Unsubscribing from marketing emails will not prevent us from sending necessary transactional messages concerning your orders or account.

17. Children’s Privacy

Bold Apparel is a general-audience ecommerce website and is not specifically directed toward children.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information to us improperly, please contact boldapparel@gmail.com, and we will review the request and take appropriate action where required.

18. Third-Party Links

Our website may contain links to websites or services operated by third parties.

Once you leave Bold Apparel and access another website, that third party’s privacy policy and practices will apply.

Bold Apparel is not responsible for the privacy practices, security, content, or operation of third-party websites that we do not control.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to:

• Our website
• Our ecommerce operations
• Technology we use
• Payment or shipping services
• Legal requirements
• Our privacy practices

When changes are made, the Last Updated date at the top of this Privacy Policy will be revised.

We encourage you to review this page periodically.

20. Contact Us

If you have questions about this Privacy Policy, want to exercise an applicable privacy right, or have concerns about how your personal information is handled, please contact us:

Bold Apparel

Website: boldapparel.biz

Email: boldapparel@gmail.com

We will review privacy-related requests and respond as appropriate under applicable law.